About Conbrio


Some things to know about Bill.  “I am a servant leader.  Have been my whole adult life.  That’s what I’m about.  That’s what Conbrio is about.”  The Potato Sack ChroniclesTM spring from that realization.


You’re at a critical crossroads. The directional signals are undecipherable. Right there available to you is Conbrio Consulting and its Managing Principal Bill Bancroft.  There to help.  Who the heck is Conbrio? Who the heck is Bill Bancroft?  Should you trust him?  Should you trust his team? Why?  What does he know?  What does he stand for?

In the words of Chinese philosopher Lao-Tzu writing in the 5th Century B.C. , “The highest type of ruler is one whose existence the people are barely aware. The sage is self-effacing and scanty of words. When his task is accomplished and things have been completed, all the people say, ‘We ourselves have achieved it.’ ”

Conbrio, Bill and those who work with us value collaboration, respect for the individual, creativity, learning, doing it right, integrity and honesty, and fun.

Bill believes deeply effective leadership is something you owe yourself, something you owe others and something you owe the world.  A fixed mindset will shut you down; a growth mindset will set you free.  Winning is playing a continuous game, giving along the way.

That’s who Bill is. That’s the philosophical foundation of Conbrio. That’s who the people who work with him are.